Television Ratings

Lealand and Martin (2001, p. 69) state very little happens by accident in video, and every element or intervention has its purpose. This gaming is particularly true when it comes to goggle box computer programming. The act of tv programming is the practice of organizing television programs in a daily, weekly, or season-long archive (Ellis, 2000). Each days chronicle is the result of a get of c beful, strategical decisions by specialists in programming (or computer programming as its also called), who have purchased the programs and whence be after the taking over in which to screen them (Horrocks& Perry, 2004, p.184). Ellis describes the television catalogue quite thoroughly by use of analogy; If programs are the building blocks of television, then the schedule s its architecture, defining the edifice that gives meaning to each(prenominal) programming block (2000, p.41) But why is schedule so minute and strategic? What influences make the schedule sic programs in their allocated slots? This essay will seek to answer these questions by analyzing television scheduling in general, and by analyzing an actual television schedule to describe the strategies and methods used by television schedulers. In impairment of why television scheduling is so careful and strategic, the answer is simple.

Television scheduling is centered on and driven by ratings and advertising. Advertising dollars are crucial and want after by broadcasters and scheduling is one way to make believe them. As Horrocks & Perry (2004, p.186) put it programming [scheduling] is highly responsive to the interests of advertisers. computer programing is accordingly an aggressivel y competitive activity, in which channels e! lbow grease to maximize appeal to certain audiences at certain times. certain(prenominal) scheduling strategies are used to give television programs the opera hat attainable chance of attracting and maintaining an audience, and schedulers aim to take and retain as wide-ranging a share of that target audience as likely (Ellis, 2000). These...If you want to get a full essay, ordering it on our website: OrderEssay.net

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