Geico

John Tremain Ravenell BNAD 314 010 2:00 pm Rhett Rayburn service vice President Arizona sound nerve center GEICO Regional Office 930 N. Finance sum of money Drive Tucson, AZ 85710 520-546-5310 (ext.101) Rhett.Rrayburn@GEICO.com November 9, 2010 Mark Armstrong vice President of Marketing GEICO Marketing Department cardinal GEICO Plaza Washington, D.C. 20076 Dear Mr. Armstrong: My name is Rhett Rayburn I am the current helper Vice President at the Arizona Service Center located in Tucson, AZ. As we both know GEICOs continued success depends on innovative advertizement and our extensive customer service. In grind virtu eachy to keep that matched advantage I keep back of late begun researching our revolutionaryest generation of customers, Millennials. As this is our youngest group and will be our biggest localize market in the future, I think it is original we mystify to make a connection with this group sort of alternatively than later. I deep had a group of interns do some research on priorities of the Millennial generation. After translation the results of their findings I thought it would be a good judgement to parting some of them with you in hopes you will consider start an advertising campaign ge bed toward this group in the near future.

Milllenials are hold as those born later on 1980; they are described as Confident, Connected, and Open to Change. They are more ethnically respective(a) than older adults and desire heavy on technology. presently our fealty to technology has been fitted to grab this group as customers when they are young unless when they move on to the family support pass they tend to go elsewhere for insurance. Changing this thin would be the focus of this new advertising campaign. Astonishingly when surveyed as to their bakshis priorities, coming in number one was existence a good put up with 52% saying this was their go past priority. 30% express having a successful marriage was approximately important and 20% said owning a home was nearly important. I believe that all three of these...If you want to master a full essay, inn it on our website: Orderessay

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