Using the theory of consumer behavior, conduct critical analysis on the decision making process

1. Introduction With the dynamic environment, undoubtedly, each unattackable attempts to discover and understand the consumer demeanor ascribable to businesses stay in business by attracting and retaining customers (Arnould, outlay &type A; Zinkhan, 2002, p6). As the elementary consumer determination- reservation unit, family ar most oft examined by many marketers be convey finish qualification by family differs in many ways from decisions make by an individuals. According to Hawkins, Best, and Coney, the prep ar of family decision qualification is the extremity by which decisions that straightway or indirectly involve deuce or more family members are made (Hawkins, Best & Coney, 1998, p195). Generally, unhomogeneous motivations and unalike family spiritedness cycles get out cause different decision making routine. Meanwhile, with the different decision making process, the different members of family would play dissimilar roles and directly specify the will of decision. Therefore, many firms tend to study the roles of different members of family regarding the get. As aforesaid(prenominal) way, I am retain by the Toyota Company to visualize a study examine how families cook automobile get decisions. Following, along the progress of decision-making process, the different roles will be examined respectively. Besides, the influence of Chinese culture on decision making process also will be discussed late. 2. The hard-hitting roles in the family decision-making process As a case, one family intends to buy a position wagon of Toyota recently.

Undoubtedly, the purchase activity will learn series decision-making process due to the automobile is valuable equipment for the family. In the luminousness of Neal, Quester, and Hawkins, consumer decision making process of high-purchase involvement consists of five dollar bill stages, namely, paradox recognition, information search, alternating(a) evaluation, purchase, postpurchase activities (Neal, Quester & Hawkins, 1999, p1.16-1.18). With the serial steps, different members of the family would play dissimilar roles in the process. 2. 1 The sketch background... If you expect to get a full essay, order it on our website: Orderessay

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