Option 3 – Green Product Design and Marketing Develop a 'green' product idea and devise an appropriate marketing strategy.

Table of content1.0 Introduction22.0 caller-up profile23.0 Green crossroad excogitation33.1 What is the solar cooker?33.1.1 Box cookers33.1.2 wrick concentrator cookers33.1.3 Panel cooker33.1.4 Hybrid cookers43.2 How does the solar cooker works?43.3 Advantages of solar cookers53.4 Disadvantages of solar cooker54.0 PEST analysis of Mauritius64.1 Politico-legal environment64.2 sparing environment64.3 Social environment64.4 Technological environment75.0 gussy up analysis of Eco-Living alliance85.1 Strength of Eco-Living fraternity85.2 failing of Eco-Living Company95.3 Opportunities of Eco-Living Company95.4 Threats of Eco-Living Company96.0 Marketing objectives107.0 Marketing strategies117.1 consecrate market 1 ? Hotels117.2 aim 2 ? nation in coastal regions11Target 3 ? People in upper regions128.0 financial forecast139.0 Conclusion / Recommendation1310.0 References14Green product design and marketing1.0IntroductionPollution, colour ho employment effect, acerbic rains, depletion of the ozone layer, melting of ice burgs at the poles among others ar all scaring wrangling that are defining the stir of our planet. Most of the world?s population depends on biomass to light upon their domestic energy necessarily but today muckle are being to a greater extent assured and are moving towards green products and are beginning to use solar energy or else than energy from combustion coal. This is why today many companies are investing in solar energy products and one of the companies is Eco-Living Company. The latter(prenominal) is planning to put work through the solar cooker in Mauritius.

up to now before the introduction of the product, the guild has to study the market and fag various groups of people with its distinct marketing mixes. Furthermore a financial forecast exceed be done later(prenominal) on in this report. 2.0 Company profileEco-Living Company is a connection which has existed since 1960. The company?s bursting intrust statement is to be the modus operandi one company to take into account ?green? products. It is a multinational company and has be its mastery in countries manage India, South Africa, Malaysia, Madagascar and Australia. The company is specialised in green products and has been providing solar... If you command to get a blanket(a) essay, army it on our website: Orderessay

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