Aspects of emotion and memory relationship targeted to experience design

Ricardo A. Martins, André L. Battaiola

Aspects of emotion and repositing relationship tar started to experience design

Emotion, cognition, human senses, memory, experiences, marketing, advertising, promotion, synergetic presentations, learning environments, branding.

The emotional component of the brain plays a real important role in cognitive and decision processes colligate to information that arrives at our external senses as vision, hearing, sense of smell, taste, trace (pain, pressure, temperature) and by internal ones, as hunger, thirsty, time, balance and synesthesia. These senses can lick our emotions by several ways and to know how to drive them has pass an important skill to designers, who need to drive emotional responses using visual signs. As we know, emotions are intimately connected to the memory, and thus to the cognitive processes involved in the acquisition, transformation and storage of information. cunning this, if designers could target themselves to a positive construction of experiences, emotionally driven, they could get reinforcement for the learning of concepts, principles and even meanings connected to brands. The focus of this obligate is to analyze the impact of emotion and memory relations in designers work.



Besides, it shows the use of those concepts in the design of experiences that stimulate our emotions positively by interactive presentations, ludic learning environments, Internet websites and even other experiences emotionally connected to the public.

1. Introduction

You have to begin to loose your memory, if only in bits and pieces, to realize that memory is what makes our lives. Our memory is our coherence, our reason, our feeling, even our action. Without it, we are nothing. - Luis Buñue, Spanish film maker

This quote summarizes very well how important our memory is. However, our memory is not enough when we need to take decisions tie in to where we should go or what we should do because...

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